Analysis of the Building Sector in the Ukraine : For the penetration of the Siemens departments Building Projects and Building Technologies

New markets are important for a companies' portfolio and for expansion to gain on value. Therefore advantages and disadvantages of new markets have to be weighted to reduce risks and to show potentials for the company in the relevant country. The aim of this work was to analyse the Ukrainian building sector and to find out whether the two departments Siemens Building Technologies and Siemens Building Projects do have a chance to penetrate this market. Furthermore, marketing recommendations were requested from the company Siemens.