Liknande böcker
The Merger of DaimlerChrysler
Bok av Christoph Von Der Heyden
The merger between the two partners -Daimler-Benz and Chrysler- is not only a merger of the brandsMercedes-Benz and Chrysler. In the histories of the two partners there have been many other mergersand both companies also have been busy in fields which have not got directly anything to do with cars.At the time of the merger in 1998 the two companies already included several car-makes which theyhad acquired in the course of time.Because of the interesting history of the two partners I put more weight on this point to make clear howexactly it came to the corporate group today.