Cadbury's Employee Relationship Management : The Practices of a Place to Be

Essay from the year 2011 in the subject Business economics - Personnel and Organisation, , language: English, abstract: Cadbury is known to be the birthplace of the modern employee relationship management for its care for the welfare of its workers. in fact, Cadbury treats its workers as the owners of the organization rather than its employees. This essay, thus, traces the historical practices of employee relationship management at Cadbury and discovers how those practices that make it 'the place to be' for its workers.