Integrated E-Marketing Framework For Smes : Multiple Channels Framework for E-marketing

With the rise of using internet some new trends like E-commerce, E-business, E-marketing and online shops are becoming the importance parts of new business in 21th century. Having a good framework for online marketing is the most important part of marketing strategy for any companies. World Wide Web appropriates effective tools for marketers such as Social Medias, Search engines, online advertisement, Email marketing, pop up Advertisement and etc. Many E-marketing frameworks exist for supporting E-marketing campaign by using only one tool or mixing some of them. Marketing expert's focused on Search engines optimization and social media as new emerging trends in online environment. This book will propose an optimized and effective multiple channels framework for E marketing by combining search engines optimization and social media networks with one of the oldest tools (Email marketing) to achieve better performance in E-marketing.