Through the Lens of Racism : Africa during the 2010 World Cup

The historical and ideological backgrounds of Westerners about the African continent and its people have been mostly negative. Thus, in an age of globalization, is the colonial image of Africa still vivid in American media? How, African leaders and mainly South African journalists during the World Cup voiced their frustrations about how western media view the continent? Are African journalists and media giving more attention to the development of positive news? In this book, Ramata Sor investigates the depiction of South Africa during the 2010 World Cup through South African and American media.