Matematicheskie Modeli Marketingovykh Protsessov

Rassmatrivayutsya aktual'nye problemy sovremennosti - ekonometricheskoe modelirovanie marketingovykh protsessov dlya issledovaniya ustoychivosti sotsial'no-ekonomicheskoy sredy s pomoshch'yu informatsionnykh tekhnologiy. Sovremennyy podkhod v marketinge - voplotit' vydvigaemuyu ideyu v zhizn', a potom razbirat'sya v dopushchennykh oshibkakh, ochen' dorogo obkhoditsya obshchestvu. My do sikh por provodim eksperimenty nad lyud'mi, chto zapreshcheno Konstitutsiey Rossiyskoy Federatsii. (Razdel Pervyy. Glava2. Prava i svobody cheloveka i grazhdanina). Stat'ya 21. p.2. Nikto ne mozhet byt' bez dobrovol'nogo soglasiya podvergnut meditsinskim, nauchnym ili inym opytam. Izdanie prednaznacheno dlya prepodavateley, aspirantov i studentov, a takzhe spetsialistov zanimayushchikhsya issledovaniem protsessov organizatsii i upravleniya sotsial'no-ekonomicheskikh sistem.