Sostoyanie I Perspektivy Razvitiya Regional'Nogo Rynka Turistskikh Uslug

Sovremennye rynochnye usloviya kharakterizuyutsya usilivayushcheysya konkurentsiey i sushchestvennymi izmeneniyami otraslevoy i regional'noy struktur. V regionakh, obladayushchikh bogatymi prirodno-klimaticheskimi resursami, turizm imeet shirokie perspektivy. V nastoyashchee vremya razvitie rynka turistskikh uslug kharakterizuetsya otsutstviem ekonomicheskikh i administrativnykh mekhanizmov regulirovaniya deyatel'nosti osnovnykh khozyaystvuyushchikh sub"ektov. Predlagaetsya ispol'zovat' otraslevoy i regional'nyy podkhody dlya issledovaniya rynka turistskikh uslug. Razvitie turistskoy otrasli osushchestvlyaetsya v sootvetstvii s polozheniyami federal'noy tselevoy programmoy Razvitie vnutrennego i v"ezdnogo turizma v Rossiyskoy Federatsii (2011-2018 gg.). Dlya adaptatsii polozheniy dannoy tselevoy programmy k usloviyam regional'nogo rynka byli proanalizirovany kharakternye osobennosti funktsionirovaniya khozyaystvuyushchikh sub"ektov turistskoy otrasli konkretnogo sub"ekta RF - Altayskogo kraya. Izdanie prednaznacheno dlya studentov, aspirantov i prepodavateley vysshikh uchebnykh zavedeniy, zanimayushchikhsya podgotovkoy kadrov dlya sfery uslug, a takzhe dlya rabotnikov turistskoy otrasli.