Individual Investor Behavior : Changing Investment Strategies due to Financial Slowdown

The field of behavioural finance research is of recent origin. Therefore the main focus of this study is to understand the individual investor behavior and changes in the investors investment strategies due the slowdown period, because of the tremendous effects on the returns on investor's investments. After the slowdown period the monitoring of the investment have been increased as a result of the financial downturns, majority of the investors have also stopped investing in the companies whose returns are uncertain, now the investors invest in the companies whose returns are stable this indicates that the investors have shown seriousness about their investments after the financial slowdown. The results in this study also revealed that the majority of the investors have changed their portfolios after the consequent news announcements which show the investor herd behavior under behavioral finance.