Export Conditions of Myanmar Mango : Hindrances and Opportunities in the Supply Chain

This study presents the first-of-its-kind in the area of mango supply chain and exporting in Myanmar. It mainly focuses on hindrances and opportunities of mango exporting faced by growers, marketers and exporters from two different study areas. An exploratory research approach was applied to investigate hindrances and opportunities in mango supply chain. The results showed that most growers have the strong intention for export and could not produce quality fruits due to the lack of post-harvest facilities and the absence of Good Agricultural Practices (GAP) standards. The marketers said that higher quality produce could not always get higher price due to oversupply conditions. Exporters want the improvement of current transportation facilities. Information flow and collaboration between the stakeholders is very important from the expert's point of view. Myanmar mango exporting can be improved by changing trade policies, plant quarantine policies and inviting foreign direct investment. Inclusion of consumers in the future studies is highly recommended in order to span boundaries of knowledge provided by this study which includes growers, marketers, and exporters.