The Proficient Role of Positioning for a Successful Change : A Product's Positioning In A Market As An Energy Drink, A Pakistani Graduate Perspective

Every company has stumbled upon failure in its product launching. In this book the author describes how a company failed in its launch of a new product's marketing and advertising, and how it regained success of the same product by using the marketing technique of "Positioning", for turning a big failure into the most selling product in the market. This was a revolutionary technique used very recently with success, which proves the techniques worth in the new global market.