Vnutriorganizatsionnyy Marketing Vertikal'no-Integrirovannykh Struktur : Formirovanie i diagnostika. Voprosy obshchey metodologii

Obsuzhdaetsya kontseptual'naya model', pokazyvayushchaya obshchee mesto vnutriorganizatsionnogo marketinga v formirovanii marketingovogo funktsionala vertikal'no-integrirovannykh organizatsiy. Predlagaetsya podkhod i puti konstruirovaniya etogo funktsionala na osnove integratsii shirokogo spektra sushchestvuyushchikh marketingovo-orientirovanykh tekhnologiy. Privoditsya kratkaya sistematizatsiya takikh tekhnologiy. Rassmatrivaetsya struktura diagnosticheskogo apparata, prednaznachennogo dlya opredeleniya stepeni razvitiya vnutriorganizatsionnogo marketinga v vertikal'no-integrirovannykh strukturakh.