Fenomen Potrebitel'skogo Predpochteniya Tovarov Kompanii Apple V Rossii

V nash informatsionnyy vek vse sotsial'nye protsessy priobretayut sootvetstvuyushchuyu spetsifiku: izmenyayutsya sredstva vzaimodeystviya mezhdu lyud'mi, sposoby rasprostraneniya informatsii, byt, dosug, privychki lyudey. I, bezuslovno, menyaetsya i mirovoy rynok tovarov i uslug. Vse bolee vostrebovannymi stanovyatsya personal'nye komp'yutery, smartfony, pleery, planshety i prochee. Naibolee populyarnoy i skandal'noy kompaniey v etoy sfere yavlyaetsya Apple. Po dannym analiticheskogo agentstva Brand Finance v 2014 godu Apple prodolzhaet yavlyat'sya samym dorogim brendom v Mire. Seychas na rossiyskom rynke predstavleno mnozhestvo mirovykh brendov, s kazhdym dnem ikh stanovitsya vse bol'she. Imenno poetomu izuchenie sotsial'nykh aspektov vliyaniya brenda Apple na rossiyskikh potrebiteley osobenno aktual'no v nashi dni. Dlya togo chtoby glubzhe ponyat' kharakter i stepen' etogo vliyaniya neobkhodimo postavit' pered soboy konkretnuyu tsel': izuchit' sotsial'nye aspekty fenomena potrebitel'skogo predpochteniya produktsii Apple v Rossii.