Ict Use, Cognitive Styles and Motivation as Determinants of Creativity

Employees' creativity and expertise is often needed for organisational development and survival. Organisational context and personal characteristics are factors that determine the level of individual's creativity, such as job satisfaction, motivation and availability of Information and Communication Technologies. This book explores the influence of Information and Communication Technologies, cognitive styles and job motivation on creative contributions of News media houses employees to their organisations. The book sheds more light on how proprietors of Newspaper industries acknowledge the creative contributions of their employees as to factoring this into their ICT investment profiles and designing incentive packages to motivate them.