Textile Export Marketing Framework : Issues and Challenges

Present book focuses on export marketing framework adopted by the Indian textile exporters. It is an effort to identify the emerging challenges and issues for textile exporters to compete globally. The work would aid in bridging the gap between policy makers expectations and the export sector demands to enhance competitiveness as dismantling of MFA quotas has thrown immense opportunities for the Indian textile Industry. This changed international scenario requires in depth analysis of Indian textile Industry in terms of its potential advantages, key success factors, preparing dues to meet the challenges internationally and evaluate the effectiveness of government support initiative to exploit the business opportunities.