The Support of Value Co-creation : A Critical Determination of the Internal Organisational, Operational and Structural Elements and External Communication and Human Interaction Requirements

Project Report from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Manchester Metropolitan University Business School, course: Strategic Operations for Business Developement, language: English, abstract: Co-creation is a very vast term now a days and its definition differs from context to context and industry to industry. Co-creation has been defined by the Innovation Management as the type of Co-creation which occurs between consumers and the organizations at the beginning of the value chain which is at the early stages of the product development. The Context of value and value creation is fluctuating from just a firm or product centered view to a different phenomenon which includes the experience of consumers. As this trend is shift to experiences from Value, the industry or the market is becoming the medium of interaction between the companies and the consumers.