Developing dynamic capabilities for sustainable competitive advantage : how to integrate sales and production companies of a MNC to better cope with strucutural changes in the local market network

This book springs from a need to research the links between market dynamics and companies' ability to sustain competitive advantage. If market dynamics risk eroding the competitive advantage of a multinational company, and organizational learning is a way of sustaining this competitive advantage, then there is a need to understand the links between distinctive capability, organizational learning and sustainable competitive advantage and, in particular, the repositories of organizational learning that exist at different organizational levels and within various contexts. The book is based on a research study that includes 80 interviews with managers and professionals at 16 different European production and sales companies in the Electrolux Professional Group. A major contribution is a conceptual synthesis of dynamic capabilities based on organizational learning processes that enhance the capacity to better cope with structural changes in industrial networks as to sustain competitive advantages.