Malaysian Gastronomic Tourism Products : The Level of Acceptance Among the Western Tourists

Tourism activities and products in this modern days not only confine to accommodation, leisure, recreation, sports, culture, transportation, business but it goes beyond that. Gastronomic tourism products (food, beverages and food cultures) are now seen as valuable means of attracting tourists from all over the world to visit a particular country or destination. This monograph highlights the empirical investigation on the Malaysian gastronomic tourism products and it acceptance among the western tourists. The western tourists' perceptions, levels of consumption and experience of the local food, beverages and food cultures were specifically examined.