Strategies on the Mobile Telecommunications Market from Romania

The strategic diagnosis of the mobile telecommunications operators present on the Romanian market confirms the fact that this is a competitive market. It becomes obvious for anybody that a growth of the mobile telephony operators will be the result of the connection of half of Romania's population that lives in rural areas. Thus, the companies have to pay a greater attention to the segment of potential users that did not show interest in the mobile telecommunications till now and, at the same time, keep their clients in the conditions of the numbers' portability. Understanding the forces that shape the competition within an industry is the starting point for a new strategy development. Each company has to know the average profitability of its industry and how this changed during the time. Only then, a company can incorporate in a strategy the conditions of an industry.The results obtained through this study, allowed us to make an opinion on the specific of theinternal and external environment of the mobile telephony services providers and the perspectivethat the operators have on the telecommunications market from Romania.The fight to attract clients becomes more and more powerful. The very competitive market leads to the growth of the importance of the price in choosing a provider. The operators' short term gains from the clients that prefer low prices represent a long term risk of image. Choosing some services packages is sometimes very difficult due to the complexity of the offer. The clients expect the service to work, be simple and easy to use. They want to benefit from rapid and efficient assistance if errors occur and the operator respects the clauses of the contract.