Computing Application of Classifiers for Marketing Data Mine : Concepts, Techniques and Algorithms

Computing of data patterns is one of hottest trends of learning in the domain of marketing management. It aims to present computing application of classifiers which are employed in surfing and analyzing the marketing data mine. It is meant to explore the useful basic concepts and techniques of marketing data mine and their algorithms in order to efficiently search the informative results connected with their data patterns. The book offers the following special features: Self-expository and simple to follow Specialized in marketing data mine with applications Computing algorithms of high predictive performance Algorithmic compatibility with canned packages and scientific programming languages Deciphering intangible aspect of topics by putting 'remark' Readership: Researchers, graduate and undergraduate learners in mathematical sciences, information & computer science and management