Exploring the Dutch and German Markets for Haka Tours : An exploratory discussion of Dutch and German travel trends to discover potential opportunities

Haka Tours is a tour operator that offers guided tours for every budget and time period; from a short six day travel around the subtropical Northland region to a 30 day tour. The company wants to target Dutch and German markets. This research creates an insight into these markets and is produced for this purpose. The data is used to create a marketing plan that is currently used by this tour company.