Customer Satisfaction : A Case Study of TATA ACE

Determining Customer Satisfaction has been a paradox since long. This book is an effort to explore the determinants of customer satisfaction for automobile industry using sample from Bangladesh. Results have shown a significant positive relationship of Product Dimensions and Service Dimensions with overall customer satisfaction for TATA ACE, one of the most selling vehicles of the country. A strong recommendation in favor of After Sales Service has also given in this book.