Branding of Political Party Workers of Pakistan : Relationships between Brand Personality and Promotional Strategy

The implication of personified branding in order to brand the political workers of the parties can render the fine traces of democratic reform of Pakistan. This research has attempted to check the impact of promotional strategies upon the brand personality of the political party workers. Three hypotheses have been drawn. The first hypothesis verifies the existence of relationship between the promotional strategies exploited in order to build the persona of the political workers as political brands. The second hypothesis confirms the existence of the same relationship in the sole reflection of the opinions of political party workers. The third hypothesis ensures the relationship between promotional strategies and brand personality of political workers. This illustrates the subsistence of strong association between the effective deployment of promotional strategies and brand personality of the political party workers. This research is among the pioneer work being done in Pakistan on the Political Brand Development.