Role of Effective Graphic Design in Print Advertisments : Impact of Elements of Graphic Design in Print Advertisments

Graphic Design, the simplified form of art used for visual communication in the field of advertising. The focus of this study is the Graphic Design and its significance in advertising context. The study explores the role of Graphic Design in advertising approach, for conveying the message in an effective way, in order to persuade or motivate target audience towards the advertisement. This study investigates the types of Graphic Designing used in print media and additionally finds out, which type of Graphics in advertising is more appealing and attractive for the target audience. The study explores the role and impact of Graphic Designing in print advertisements by conducting survey from experts of Graphic Designing, media experts, and youth. Population of the study is all the people who are related with Graphic Designing and field of Media and Communication. The elements of Graphic Design includes: color, typography, image or illustration, size & page layout, readability and legibility techniques etc. The study finds that these elements play a vital role in evaluating the success of advertisements specifically print ads.