Strategicheskoe Upravlenie Marketingom

Aktual'nost' problemy primeneniya kontseptsii strategicheskogo marketinga v upravlenii predopredelila tseli s raboty. Tsel'yu dannogo issledovaniya yavlyaetsya razrabotka metodov, modeley i metodik strategicheskogo upravleniya marketingom. Osnovnymi ob"ektami issledovaniya yavlyayutsya predpriyatiya sel'skokhozyaystvennogo mashinostroeniya, uchrezhdeniya obrazovaniya, profsoyuzy Belarusi. Dlya dostizheniya oboznachennoy tseli byli postavleny i resheny sleduyushchie zadachi issledovaniya:analiz nauchnykh podkhodov k strategicheskomu upravleniyu marketingom; issledovanie osobennostey marketingovoy deyatel'nosti ob"ektov issledovaniya; razrabotka modeli sistemy strategicheskogo marketinga predpriyatiya; proektirovanie algoritma strategicheskogo upravleniya marketingom; razvitie teorii strategicheskogo problemnogo upravleniya marketingom v usloviyakh menyayushcheysya vneshney sredy.