Design as It Is. Edition 2, Addition

This book was first published in 1970 and has long become a rarity. The text has acquired a new urgency as design, marketing, branding firmly established in the vocabulary of the Russian practice. Understanding of the nature of design has become all the more necessary that its technologies have long been used in all kinds of design problems, unless the case involved a lot of people. People involved in the development of programs and projects, the promotion of the finished products and, above all, people who constantly find themselves in the role of consumers. Does not change a single line in the same text, the author has added his comments written from today's perspective, and the final chapter briefly characterizes the metamorphosis of the project activities for the whole generation had passed since the first edition of the first monograph on the Russian design.