New Thoughts of Commercial War : Market Attack and Defence

Guided by the principles of attack and defence in the battle, the book studies and proposes the theories, principles and methods to win the market information war with analysis on massive cases of army and commercial wars. The book is composed of five chapters. The Introduction makes an overview on the concept, theories and governing principles of market attack and defence from the perspectives of history, reality and development. The Opportunity, Attack & Defence and Defeat chapters are the core of the book, each of which analyzes and introduces nine tactics of market attack and defence based on the study of cases on strategies, battles and tactics. The Conclusion summarizes all the tactics of market attack and defence mentioned in the book. In a word, the market attack & defence is a competition of "e;execution"e; among entrepreneurs in the market (commercial) wars. The book is suitable for businessmen, soldiers and military and commercial enthusiast.