Empirical Studyon Imageof Tourism Destinationbasedon Motivation

Themanuscriptcomprisesfiveaspects:First,Thestudyonimageoftourismdestinationisconductedonthebasisofmotivationandistheresearchorientationofimportantbreakthroughintheacademicfieldinfutureinternationally.Second,thefurtheranalysisanddiscussionofstructurerelationshipbetweentourismmotivationanddestinationimagearetriedinthestudy.Third,Furtherdiscussionaboutrelationshipbetweendestinationimageandself-imageareconductedanditistheoreticallyinnovative.Fourth,Theinnovationofthestudyalsoreflectinconstructionofcomprehensivemodelofrelationshipbetweentourismmotivation,tourismperceptionimage,tourists'self-consistencyandtourismdestinationorientation.Fifth,themodelofrelationshipbetweentourismmotivationandtourismdestinationperceptionimageisconstructedviaapplicationofmultivariatedataanalysistool,namely,theStructuralEquationModeling.