E-commerce Agency Operation : Selectionof Promotion Strategyfor Outsourcingof Network Retail Channel

E-commercehasdevelopedintoamainconsumptionpattern.DuetolackofE-commerceoperationexperience,thetraditionalbrandownerintendstooutsourcetheinternetchannelstothethirdpartyforoperationmanagementandprovideacertainproportionofdividendsorservicefeesofproductsalestothethirdparty.Underthisbackground,theE-commerceagencyoperationindustryemergesattherightmoment,anddevelopsrapidly.ThisbookattemptstoexplorethemarketingapproachtooptimizethesalesincomeandimpactsofthemarketingapproachonentrustedbrandownersfromtheperspectiveofE-commerceagencyoperationenterprisesandwiththeresearchoncharacteristicsofthecustomersoninternetchannels.