Empirical Researchon Optimal Consumption Choiceand Oligopolistic Competition

Thisbook,underresearchparadigmofthenewempiricalindustrialorganization(NEIOimakesacompleteempiricalresearchonindustrialorganizationbasedonconsumerdataandmarketdataofBeijingrefrigeratormarket.BasedonresearchonstrategicinterrelationshipsamongrefrigeratorenterprisesinBeijingmarket,thisbookrevealspricecompetitionofrefrigeratorindustryandcharacteristicsofmarketstructure,discussesthereasonsof"e;pricestickiness"e;oftherefrigeratormarket,andprovidesempiricalevidencefromChinesedataforprice-leadingmarketstructure.Mainconclusionsofthisbookinclude:DuringdemandanalysisinPartI,itisdiscoveredthatself-priceelasticityofforeignbrandsisgenerallygreaterthanthatofdomesticbrands;theimpactsofpricechangeofdomesticbrandsonforeignbrandsisgreaterthanthoseofthelatterontheformer;twomajormarketswiththelargestmarketsharesinBeijing-HaierandElectroluxyieldthelargesteffectforsubstitutionwithotherbrands.However,duetotheminimumself-priceelasticity,there'snotmuchincentivetoprovokeapricewar.DuringsupplyanalysisinPartII,itisdiscoveredthatenterprisesgivestrongsupportsonthepriceleadingmechanisminthemedium-sizerefrigeratormarketwithlargeproductsimilarity;howeverinsmallandlargerefrigeratormarket,productsarelargelyvaried.Althoughenterprisesintendtosetupafixedprice,theystillenjoyhighprofitsarisingfromproductdifferentiation.