Most Interesting Sales Psychology

The book ingeniously combines psychology with sales as well as consumption, interpersonal relationship and persuasiveness, etc., to explain stratagems of mind reading, persuasion, listening, control, hinting, mind manipulation and game theory, etc., with vivid and interesting sales case studies and stories, to help salespeople master the psychological patterns of sales and exploit the techniques to sell things successfully. As Sunzi said, "e;the highest form of generalship is to balk the enemy's plans...and the worst policy of all is to besiege walled cities."e; Wars are dominated by psychological battles, and the same is true in sales. Salespeople should read the mind of clients first before studying business. If you understand the needs of clients it is easy to close any deal. If you break clients' psychological line of defense you can sell them anything.