Media Culture Communication

Media Culture Communication (a textbook for The Twelfth Five-Year Plan of TV Editing and Directing majors (TV Editing): discusses the theory of media from the perspective of communication studies and how it integrates with various cultural types (like elite culture and popular culture) to create the media culture and generate significance.Therefore, it not only involves classical theories of communication studies, but also, based on that, absorbing theories of philosophy, literature, history, art, etc., extends the research framework and introduces many media culture cases from tiers of the communicators, media, information, audiences and effects to explore the inner drivers of them.