Experiential Communication Design

Content of "e;12th Five-year Plan Textbook for Internet and New Media Majors: Experiential Communication Design"e;: as a textbook which studies experience, "e;association"e; learning method is encouraged in this book. By studying teaching cases, students can learn the key knowledge and words by themselves. And they can expand the knowledge in the book and be inspired to apply various principles and techniques. They can find possible methods and answers in other chapters to solve the problems. In this way, their learning interest will be aroused and they can have a good review after learning the cases, which will play the actual role of case teaching method.