Art Management and Markets

It is a great honor to have the opportunity to participate in the compilation work of the 12th five-year plan series textbooks for Communication University of China. As the chief of teaching and research section of the Department of Art Design Management in School of Advertising, the author, on the one hand, constantly contributes to the construction of the teaching system, and on the other hand, cooperates with several teachers in this area, finishing the book, "e;Art Management and Markets/12th Five-year Plan Textbook for Advertising Majors"e;. This book is based on the professional teaching and practical experience of these teachers. Taking the characteristics of modern teaching into account, the author sorts out the emerging popular interdisciplinary concepts and introduces the current management situation and method of historical evolution, art markets, art exhibition, art activities, museums, galleries and other relevant areas. This book also contains a large number of related cases and analyses which will help students fully understand and perceive art management. There may be some problems and shortcomings. Your kindly criticism and correction are welcomed. It is your valuable opinions that make us sharpen our professional competence and further revise and enrich the content of this textbook.