Value Assessment of China Railway Advertisement Resources

This book is based on the extensive research conducted in railway stations and railway advertising agencies in whole China. This book covers lessons drawn from the advertisement management experience in other transportation industries as well as research and introspection on evaluation models and methods of railway advertisement value. Furthermore, deep analyses are made on the objective value and existing problems of the bus station media, high-speed train television media and railway print media. Suggestions are also put forward. This book aims to offer theoretical support and experience for the overall planning of railway advertisement resources and the optimization of the effectiveness of advertising resources in the period of implementing "e;the 13th Five-year Plan"e;.