Gender-Sensitive Indicators for Media : A Gender-Sensitive Index Framework for Measuring Media Operations and Media Contents

The gender-sensitive indicators for media was put forward at "e;Women Make the News"e; campaign annually held by the UNESCO in early 2010, and was officially launched in 2012. These indicators are primarily used to effectively assess or diagnose relevant areas of the UNESCO's media development. The Media and Female Book Series-- Gender-Sensitive Indicators for Media: A Gender-Sensitive Index Framework for Measuring Media Operations and Media Contents is a Chinese version of the media gender-sensitive indicators book series. The book is divided into two parts. The first part introduces two categories of gender-sensitive indicators for media, namely, gender-sensitive indicators for media organizations and media contents. From the five aspects of users, critical areas of concern, strategic objectives, indicators and ways of test, it introduces the steps and actions to measure the media organizations on how to promote gender equality, and the gender sensitive indicators shown in news and advertising. The second part includes social gender mainstreaming selected cases in the media of Asian and Pacific area, Europe and Latin America countries, Arabia and South African countries, and also introduces and analyzes the current situation of gender equality in the representative media organizations in the world and actions they take. The book is both academic and practical, with vivid cases and great readability. It's suitable for media managers and media practitioners, media and gender researchers, and readers interested in media.