Music in Advertising : Commercial Sounds in Media Communication & Other Settings

Music composed with the purpose of selling consumer goods and services make up a fair proportion of the songs, jingles and melodies we encounter on a daily basis. Whether we go shopping, listen to the radio, watch television or surf the Internet, we are likely to be exposed to music crafted with the explicit purpose of supporting sales. Nonetheless, music for commercial settings is largely neglected in research on popular music and in media studies. This book is thus the first volume dealing exclusively with these various aspects of music in advertising. Contributors to Music in Advertising are scholars from the fields of musicology, media studies and consumer research sharing an interest in the aesthetic features and communicative aspects of this kind of music. The book consists of 13 chapters. Six of them deal with different topics related to music in television commercials. Six further chapters cover advertising in other media, as well as other ways in which music is utilised to promote sales. A concluding chapter discusses the ontology of film and advertising music.