Simonetta : The First Lady of Italian Fashion

Simonetta, a living legend as beautiful as any of her models, is an aristocrat by birth and has spent her youth amidst the international celebrities for whom she designed her sophisticated clothes; among them: Lauren Bacall, Dorothy McGuire, and Silvana Mangano. From the forties to the seventies, from the Rome atelier in her family's Palazzo to her Paris boutique on Rue Francois, the innovative lines of her daring creative fashion had a deep effect on the taste of the tight circle of aristocrats she was part of as well as on the lifestyles of consumers in the great international market.