The Membership Model : Recruiting, Activating and keeping members

A book that takes a complete approach to membership development in civil society organizations. This book contains eight steps that will improve your ability to recruit, activate and keep members. The Membership Model contains best-practices from Scandinavian organizations. It is aimed at employees, elected representatives and volunteers who want to create a membership strategy or improve their organizing work. Some themes from the book: Identifying your unique role Increasing your diversity Attracting more members Creating an inclusive culture Handling discontent and keeping members Turning passive members into active members Overcoming recruitment resistance Evaluating your membership work The authors Niklas Hill and Angeli Sjöström Hederberg have long experience in developing member-run organizations.