Circular Economy and the Nordic Swan Ecolabel: An Analysis of Circularity in the Product-Group-Specific Environmental Criteria

The transition to Circular Economy necessitates right incentives for choosing products and services with lower environmental impacts, in the form of price signals and sufficient environmental information. An ecolabel indicates that the product is, environmentally speaking, among the best products available on the market and thus has the role to steer stepwise developments towards sustainability. The Swan criteria promote quality products with requirements on durability and the use of secondary raw materials. To further align the criteria with Circular Economy, future criteria development might focus more on aspects including upgradability, reparability, multi-functionality, component reuse and innovative forms of consumption and production. This report was prepared as part of a Nordic project, and the results could be useful in the development of the Nordic Ecolabel in the future.