Marketing of Library and Information Products and Services in Academic Libraries of Uttarakhand : A Study

In study for the introduction were discussed the following points are libraries and concept of marketing, developing marketing programme/marketing mix, information marketing in university libraries, information as a product, barriers in marketing information products and services, marketing strategy, tools for marketing of library information services, need for marketing of information, and benefits of marketing of library information products. 1.0 Libraries and concept of marketing